What we publish when we are not delivering client work. Quarterly reports on the African media landscape, methodology notes from twenty years of refinement, and the working-analyst’s view of the industry — written by the team that does the work.
Twelve months of coverage across 47 markets. Two decades of methodology refinement. One landscape that has fundamentally shifted: how brand reputation is built, measured, and defended in African media.
36-page report · methodology + benchmarks + 2026 outlook
Download the reportFrom the analysts who score the coverage and run the dashboards.
Volume metrics dominate media-intelligence dashboards. But for most B2B organisations, the question that matters is not "how much" — it is "where, and to whom?" An argument for prominence-weighted measurement.
Our scoring methodology pairs three variables — prominence, sentiment, and reach — into a single 1–5 composite. Here is how it works, why we built it this way, and what it does not measure.
Broadcast consolidation in Nigeria, the rise of WhatsApp-channel news distribution across SADC, and the regulatory tightening on social-platform monitoring in Kenya. Three structural shifts that should reshape your 2026 plan.
Most reputational damage does not arrive as a single news cycle. It accretes — across regional papers, niche trade press, and unmonitored Hellopeter threads. A field guide to detecting slow-moving risk.
Advertising Value Equivalent has been declared obsolete for fifteen years. It is also still the most-requested metric in client briefs we receive. A defence of AVE — under specific, narrow conditions.
Continuous broadcast monitoring requires more than a speech-recognition API. We walk through the validation layer that turns raw transcripts into usable coverage — and where pure-software approaches break.
A real-shape sample report, methodology applied to a representative dataset in your sector.
Request a sample reportIndustry briefings, methodology notes, and one practitioner POV — every Tuesday morning.
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