Two decades of refinement. A defensible scoring system. A human-validation layer that pure-software competitors do not run. This is how MarketIQ turns raw coverage into intelligence — and why our deliverables hold up to board-level scrutiny.
Software handles scale. Humans handle context. Every clip you receive has been reviewed, tagged, and contextualised by an analyst who understands your industry.
The clip — a single piece of coverage — scored across three dimensions and aggregated into a 1–5 impact score for strategic comparison.
Reports that lead with implications, not data. Every chart answers a question. Every paragraph carries a recommendation.
From signal capture to executive briefing — what happens between the broadcast tower and the boardroom.
The same five-phase architecture runs across online, print, broadcast, and social. The format-specific layers (OCR for print, voice-to-text for broadcast, public-page scraping for social) feed a unified classification and analysis pass.
Continuous collection from licensed publisher feeds, OCR scanning of print, voice-to-text on broadcast streams, and public-page coverage on social.
Software-driven tagging — sentiment, topics, entities, prominence, language. Confidence thresholds determine what flows directly to delivery and what requires human review.
Trained analysts review classifications below confidence threshold and audit a sample of automated decisions. The validation rate is calibrated per client and per content type.
The impact score is calculated per clip — prominence × sentiment × reach — yielding a 1.0–5.0 composite for cross-clip comparison.
Quarterly and ad-hoc analysis pulls patterns across the period. Executive briefings translate findings into recommendations.
A composite metric — not a black box.
Where in the publication does the brand appear? Three tiers: Dedicated (the story is about the entity), Mentioned (referenced in context), Shared (one entity among several). Tier weight: 1.0 / 0.6 / 0.3.
Tone classification — positive, neutral, negative, mixed. Software classifies; analysts validate every clip below the confidence threshold and a 10% sample above it. Tier weight: +1.0 / 0 / −1.0 / contextual.
Audience exposure — circulation for print, listenership / viewership for broadcast, traffic for online, follower-weighted exposure for social. Logarithmic scaling so dominant outlets do not swamp the score.
Impact score = Prominence × (Sentiment + 1) × log(Reach), normalised to a 1.0–5.0 scale per client cohort. The formula is calibrated against a quarterly benchmark dataset; the calibration parameters are reviewed every six months by a working group that includes our senior analysts and at least one external academic reviewer.
The standard metric set every client receives, alongside the composite.
Total mentions across all monitored channels — the scale of media interest.
Your percentage of total coverage versus a defined competitor set.
Advertising Value Equivalent — used judiciously, with the methodology documented per report.
Cumulative potential audience exposure — unique viewers who could have seen mentions.
Software-classified, human-validated. Drift over time is visible in every dashboard.
Thematic taxonomies tailored per client — yours, your competitors, your industry.
Honest constraints. Things we do not pretend to do.
For sub-five-minute alerting on social fire-storms, dedicated social-listening platforms are better suited. Our strength is depth and methodology rigour, not raw latency.
Media analysis tells you what is being said. It does not tell you what your stakeholders believe. Pair our outputs with survey work for the full picture.
We use software extensively, but every client deliverable carries an analyst's name on it. If the methodology were fully automatable, we would have automated it.
The taxonomy, the spokesperson list, the competitor set — these require client onboarding to deliver value. The first 30 days are configuration, not coverage.
Request a sample report and we will run the impact score against a representative dataset in your sector — methodology notes included.